Melissa Reid

Design isn’t just what I do — it’s how I perceive the world. Years ago, I began my journey as a Graphic Designer, immersing myself in the art of layout, typography, branding, and marketing. Over time, that passion evolved into a career that has taken me from studio environments to freelancing in Charlottesville, Virginia, where I’ve had the opportunity to collaborate with everyone from solo entrepreneurs to large corporations. Along the way, I’ve worn many hats — including Content and Marketing Manager — blending design with strategy, writing, editing, and social media. Each experience has enriched my creative thinking and visual communication. Today, as a freelance designer, I bring a diverse skill set and a fresh perspective to every project. I stay curious, keep up with design trends, and always prioritize what matters most: fostering meaningful connections through design. Want it to be even more playful, poetic, or edgy? I’m happy to adapt it further to your style.

I've had the privilege of working with a wide range of clients—from businesses and nonprofits to individual entrepreneurs—across Albemarle County, Charlottesville, Virginia, Connecticut, and New York. My journey has included serving as a Content, Marketing, and Graphic Design Manager for several Charlottesville-based businesses, where I combined creative strategy with visual storytelling.

Over the years, I've designed everything from logos, infographics, and digital ads to book covers, beer labels, brochures, business cards, and more. I’ve also crafted compelling copy, blog posts, taglines, and newsletter content that helps brands connect and communicate. Whether it’s print or digital, I bring a thoughtful, creative eye to every detail.

Want me to weave in a little more warmth or artistic flair?

I have a wide array of skills. I am proficient in Adobe Suites, Photoshop, Illustrator, and InDesign. Additionally, I have a good understanding of Constant Contact, Hootsuite, Mail Chimp, Survey Monkey, Canva and iMovie. I am well-versed in digital and print media. I have created illustrations for book covers and characters on beer labels. My style can range from conservative to whimsical to downright funky.